Event Overview

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On the 18th of August, ladies of all ages and fitness levels, including employees from Coca-Cola Africa head office and Coca-Cola Beverages South Africa arrived at Monte Casino for South Africa’s biggest fitness gathering, Women’s Health Fit Night Out Johannesburg. The finale of a three-part event in 2018 across South Africa’s influencer cities Durban, Cape Town and Johannesburg.

Despite the low temperatures, spirits were high with over 3,200 participants who lined up their yoga mats in preparation for three hours of high energy fitness routines, led by Women’s Health fitness stars and partners.

The program kicked off at 4 p.m. with a warm up led by the Virgin Active team, followed by an action-packed session with Women’s Health Next Fitness Star, Mapule Ndlovu (@QueenFitnass).

In between sessions, participants had a chance to catch their breath at the Powerade Hydration Stations. The sweating continued with a high energy SWEAT 1000 class which was followed by a more relaxing yoga class. During the final session participants were tested by the local fitness personality and choreographer, Takkies, before giving it a last push to the finish line with a Virgin Active Rumble class.

Powerade Activity

Powerade as the official event hydration partner, kept all participants hydrated throughout the event.  There were 3 main Powerade Hydration Stations where Powerade promoters served chilled Powerade RTD and Bonaqua to participants. At two of these stations participants had the opportunity to take photos in the Powerade photo booths using fun fitness props. They were also encouraged to share their photos on social media using Powerade’s official hashtags:  #Powerade #AlwaysForward @PoweradeZA.


In addition, three Powerade ION4, self-service refill stations were also available for participants to fill up their squeeze bottles (which they received in their event goodie bags) with Powerade ION4 Concentrate pre-mixed with water. They were offered a selection of flavours: Mountain Blast, Jagged Ice and Naartjie.


Powerade amplified their involvement at the event by having an engaging Powerade MC (Siv Ngesi, a well know South African personality, actor and comedian) on the ground interacting with the crowd. His three engagement pieces during the buildup and the two Powerade Hydration breaks were shown live on the event big screen for all WHFNO attendees to see.


Recycling

With commitment to the environment in mind, eight Powerade recycle bottles were placed in different spots around the venue, encouraging attendees to collect as many plastic bottles as possible for recycling purposes.


Powerade is the proud sponsor of the Proteas Cricket Team, Cape Town Cycle Tour and Old Mutual Two Oceans Marathon. For more information, contact Kamini Redhi Senior Brand Manager of Hydration in South Africa.