South Africans nationwide are joining the waste-free movement to clean up our beaches and rivers this September. Coca-Cola’s bottling partners are leading over 14 cleanups across the country reaching as far as Mamelodi to Muizenberg. This is in partnership with Plastics SA for Clean-up and Recycle Week which runs from 10-15 September, and International Coastal Cleanup.

Coastal Cleanups are taking place in Kwa-Zulu Natal in Port Shepstone, Durban and Richard’s Bay as well as in the Eastern Cape in Port Elizabeth and East London, and at Muizenberg beach in the Western Cape. And it doesn’t end with our coastline. Inland cleanups include Grabouw, Soweto, Mamelodi, and Soshanguve, with the biggest clean-up day taking place on 15th September (International Coastal Cleanup Day).

Our bottling partners, Coca-Cola Beverages South Africa (CCBSA) and Coca-Cola Peninsula Beverages (CCPB) are working with a number of NGOs, local municipalities, regional government departments as well as South African Police Services to mobilise communities to take part in cleanups. CCBSA also encourages schools that are involved in the Schools Recycling Programme to join the initiative.

The Coca-Cola Company has an ambitious goal to help make its packaging 100 per cent recyclable globally by 2025 – and to collect 100 percent of the packages we put into the marketplace by 2030. The launch of this World Without Waste strategy earlier this year demonstrates the company’s commitment to addressing and solving some of the world’s most pressing environmental issues.

In South Africa, Coca-Cola is working to support healthy, debris-free environments and oceans through organisations such as the PET Recycling Company (PETCO), to increase collection and recycling of packaging in the most risk-prone areas for marine debris. This year PETCO will be supporting Clean-up and Recycle Week SA 2018 by cleaning up Robben Island on Friday 14 September 2018.

“We want to change the behaviour of everyone who consumes our products, so they can understand that if something can be recycled, it should be recycled, and how they can do this and where. We’re doing this by educating and informing consumers about adopting environmentally responsible waste management habits and encouraging visible recycling to help protect our coastlines”, says Camilla Osborne, Head of Communications for Coca-Cola Southern & East Africa. 

This year, Coca-Cola’s partnership with Global Citizen will enable recycling champions to win tickets to the Global Citizen Festival Mandela 100, being held in South Africa this year on 2 December 2018. Anyone who registers and attends Coca-Cola’s cleanup activities from 14 September, stands a chance to win one of 175 double tickets to the Festival that will see artists such as Beyonce, Jay-Z, Cassper Nyovest and many more performing.

About International Coastal Cleanup (ICC)

ICC on 15 September was started over 30 years ago by Ocean Conservancy and has since mobilised millions of people to participate in the world's largest volunteer effort to help clean our oceans and waterways. Since 1995, The Coca-Cola Company has sponsored the Cleanup and Ocean Conservancy through educational outreach, community engagement, research, industry collaborations, marketing and more.

About Clean-up and Recycle Week

Clean-up and Recycle SA Week is an annual initiative by the local plastics industry, supported and endorsed by the various packaging and retail streams and retailers. Each year, close to 120 000 volunteers participate in these cleanup activities that take place along roadsides, rivers, schools, residential and illegal dumping areas. The initiative is supported by provincial governments, local municipalities, environmental organisations, businesses, schools and communities.
Find out more.

About Global Citizen

Global Citizen is a global advocacy organisation that aims to end extreme poverty by 2030. This year, they are organising a celebration to commemorate the 100th anniversary of the birth of Nelson Mandela.
Find out more.